In real estate the three most important things to an investor are location, location, location.   In trading the three most important things are: money management, timing your exits and timing your entries; in that order.  More important than how much you make on a trade is how little you lose on the losses.  When you are looking for a place to exit a trade you want to consider a location that will not cost too much.  Think of how much you will lose before you think of how much you will make.  A losing position should be exited as soon as they have reached your worst-case scenario.  By staying in a trade so you don’t lose money is not the way to make money.  For a pip saved is a pip earned.  Learning how to lose correctly is one of the most important things a trader can do.  It is important to know how to hold on to a good trade.  But if you do not know how to get out of a bad trade you will not go very far as a trader.  If you are properly capitalized no one trade will take out your account.  Sticking to trading with a stop loss is critical because a small loss does not mean very much but a large loss can end your trading career both financially and emotionally.

Every trader needs to understand that losing is different from a loss.  All traders have lots of little losses because that is part of trading.  It is when you have little losses turn into large losses is when you have lost.  Once a trader knows it is normal to lose then it is easier to get out of bad trades.  Even if you are a poor trader you will have some good trades.  And you will have a chance at success if you learn to cut your losses short.  The skill comes when you can cut a bad trade but still let the market have a chance to work so you can capture the good trade.

A trade needs to have time to develop.  But a trade needs to be closed when you know you are wrong.  A good exit strategy combines knowing when to hold em and knowing when to fold em.